
One of the basic issues in deciding whether to use creative problem solving to solve a problem is to determine if the problem is a wicked or messy problem. If it isn’t then a more logical approach to problem solving can be taken.
So how do we determine this?
Wicked, or messy problems, have the following characteristics.
- They are interconnected with other complex problems and complicated in terms of the relationships around the problem. They are never clear-cut, stand-alone problems.
- They exist in an uncertain environment.
- They display ambiguity because they can be interpreted in many ways, and this ambiguity is or can lead to conflict.
- The solving of complex problems will involve social, organisational, and political as well as technological constraints.
A current classic example of a wicked problem can be seen in ‘how to resolve climate change.’
The CPS process addresses how to tackle wicked problems offering the best possibilities for finding a way forward and resolving them or at worst to really uderstand them before leaping into soltutions that will not make a difference..
The 1st stage of the 3-part process is to understand the problem. This is where it is crucial to check out all the assumptions that are being made around the problem and to clarify the facts.
To do this, it is very helpful to use tools and techniques that open up all aspects of the problem so that for example, ambiguities can be surfaced. Drawing a Rich Picture is one of my favorites because it engages the intuition as well as the more logical aspects of our brains.
The rich picture attempts to capture all aspects of the problem, the interconnectedness of it, the environment in which it exists etc.
When reflecting upon this picture, teams can draw out any assumptions that have been built into the problem.
Assumptions serve a purpose in our lives. They short circuit the thinking and decision-making process which in our daily lives can be helpful. As a manager, you may wish to ask yourself if your assumptions are well founded. Challenging your own assumptions is a great start to enabling creativity. It opens up new thinking.
So, what exactly are assumptions? They are part of our attitude building mental process. The Oxford dictionary defines an assumption as ‘A thing that is accepted as true or as certain to happen, without proof.’ For example – ‘they made certain assumptions about the market’, ‘we’re working on the assumption that the time of death was after midnight’.
We need to be very careful about the assumption we make. For example, in the former example above, assumptions made about markets can often lead to hasty decisions which cause damage and can lead to a self-fulfilling prophecy. In the latter case, an assumption can be useful as a working position to start, with the proviso that evidence will then be found to support. If this evidence is as objectively handled as possible and does provide a challenge to the original assumption, then a healthy conclusion can be reached.
When assumptions are made, it is important to be willing to challenge them. Chris Argyris developed a model to show how assumptions develop and a framework for challenging them. This is the ladder of inference.
When reflecting upon this picture after it is produced, teams can then draw out any assumptions that have been built into the problem.
So, to return to creativity, by challenging our assumptions, we can begin to think differently and develop new ideas.
Challenging others’ assumptions is a little more difficult. As a manager you may believe that someone is acting on what you see as a wrong assumption. If so, it is wise not to challenge in a confrontative way. Take a coaching approach to challenge. Ask for the evidence to support the assumption you are seeing, offer an alternative way of seeing.
Questions to ask:
- What is the observable data behind the statement?
- Does everyone agree on what the data/facts are?
- Can you run me through your reasoning?
- How did we get from that date to these assumptions?
Barbara is an executive coach, leadership and creativity facilitator. She has coached in a variety of corporate settings,
and has developed a unique approach to using creative techniques in her coaching and workshops to enable change at a group or individual level. She has co-authored a book on creativity for leaders, Creativity Cycling , with Dr. Tracy Stanley.




In organisations, probably the most frequent type of creativity is the adaptive type. For example, when Apple or Samsung update their mobile phone ranges, or Nikon and Cannon, their cameras. Occasionally companies have a need or desire to take bolder steps and create something completely new in the market.
I wrote this blog during COVID 19, and although we are now some years on from this, I still believe it is relavent to the anxious times we seem to be living in.
Starting with photography, the first point I want to make is how important it is to learn the technical skills of photography. This requirement never stops, as technology evolves and as our skills develop there is always more to learn. However, as a baseline there are some skills that are essential before you can start to enjoy your photography shoots.

